Does influencer marketing work?
That’s the number one question brands ask us when they’re considering their first influencer marketing campaign.
And we get it – influencer marketing can seem like a black box if it isn’t handled with care (or proper measurement of ROI).
Influencer vs. creator: What’s the difference?
At #paid, we define our pool of talent as “creators” over “influencers”.
Online creators are the artists, advocates, and creative minds of our time.
Yes, they influence – but their priority is to treat their work like a craft.
Over the last five years, influencer marketing has evolved from niche marketing tactics to an essential part of any marketing strategy at Fortune 500 and direct-to-consumer (DTC) brands. Within that time, influencer marketing has grown to become a $5-$10 billion industry.
In 2020, nearly two-thirds of marketers will increase their influencer marketing budgets, compared to 39% in 2018.
We’re not surprised – 89% of marketers also say that influencer marketing ROI is comparable or even better than other marketing channels.
People buy products when someone they trust says they love something. Almost 40% of Twitter users say they’ve bought a product because of a tweet from a creator.
The match between brand and creator is the key to unlocking this kind of magic – and #paid is, according to G2 users, the gateway of choice between brands and creators.
We stand at the intersection of “what do I do about TikTok?” and “how are creators using Instagram reels?”
Our role is to know the answers to those questions and guide DTC marketers on how to make the most of established and emerging platforms.
2020 Influencer marketing stats
Brands make an average of $5.20 for every $1 spent on influencer marketing
45%
61%
$5.20
17%
61% of marketers think it’s difficult to find the right creators for their campaigns
45% of people in North America are using some sort of ad blocker
17% of marketers are spending more than half of their total marketing budget on influencer marketing
#paid is the world’s first creator marketing platform.
We match companies with creators who are already fans of their brand. That’s how we prioritize peace of mind for brands through authentic sponsored posts that are pre-approved and scalable.
"We launched a campaign in under 10 minutes and got to choose from such an authentic roster of creators that were the perfect fit for our brand."
– Brittany Doll, Marketing Manager
Our customers are everything to us. We understand that influencer marketing is unknown territory for some brands – setting ROI benchmarks for influencer marketing campaigns isn’t for the faint of heart.
So we’ve removed the stress that can sometimes come with trusting a creator with your company brand. We’re proud that we win with ease of use and the best customer support in the industry.
#paid features score above average where it counts – the quality of our creators and how brands collaborate with them to create the most authentic content possible.
Customers appreciate our commitment to recruiting legit creators with high engagement rates and a commitment to creativity.
The most time-consuming and frustrating part of influencer marketing can be the vetting process. #paid does a deep dive on metrics to ensure those metrics are true, so our customers don’t have to.
The #paid platform also makes it easy for brands to communicate with creators through direct chat, centralized communication, easy approval processes, and automated campaign reminders.
@ryanmillier
💼 Profession: Photographer
👥 Follower count: 254k
❤️ Engagement rate: 2.52%
🤝 Brands he’s worked with:
💼 Profession: Lifestyle brand
👥 Follower count: 29k
❤️ Engagement rate: 2.72%
🤝 Brands she’s worked with:
@raachelamyowens
allieandsam
💼 Profession: travel bloggers
👥 Follower count: 203K
❤️ Engagement rate: 2.61%
🤝 Brands he’s worked with:
💼 Profession: Photographer
👥 Follower count: 254k
❤️ Engagement rate: 2.52%
🤝 Brands he’s worked with:
@ryanmillier
💼 Profession: Lifestyle brand
👥 Follower count: 29k
❤️ Engagement rate: 2.72%
🤝 Brands she’s worked with:
@raachelamyowens
💼 Profession: travel bloggers
👥 Follower count: 203K
❤️ Engagement rate: 2.61%
🤝 Brands he’s worked with:
allieandsam
© 2020 Hashtag Paid Inc. All Rights Reserved. | #paid is a trademark of Hashtag Paid Inc.
If you’re looking for software to make work easier, G2 is your go-to source for unbiased reviews.
In 2012, G2’s founders wondered why they could read thousands of reviews for hotels but couldn’t find comparable reviews for software solutions that cost thousands of dollars per year.
Since then, G2 has become the authority on B2B SaaS performance because they empowered people to share their experiences, whether good or bad.
When a SaaS business lands a coveted position on a G2 list, they sometimes issue press releases.
When a SaaS business receives a positive rating and/or review from a customer on G2, they know it’s legit.
And when a SaaS business is named a leader in their industry because customers show their love on G2, they release a report like this to demonstrate how they stack up against their competitors.
That’s how we know G2 is the ultimate B2B SaaS influencer: they catalyze behaviour.
We’re releasing this report as a status update on how #paid is serving customers: the features they love, how we stack up against the competition, and where we’re focused on improving so we continue to create dream matches between brands and creators.
Keep reading for:
→ The state of influencer marketing in 2020—and where #paid fits
→ More about #paid, what we do, and why people love us
Does influencer marketing work?
That’s the number one question brands ask us when they’re considering their first influencer marketing campaign.
And we get it—influencer marketing can seem like a black box if it isn’t handled with care (or proper measurement of ROI).
Influencer vs. creator: What’s the difference?
At #paid, we define our pool of talent as “creators” over “influencers”.
Online creators are the artists, advocates, and creative minds of our time.
Yes, they influence—but their priority is to treat their work like a craft.
Over the last five years, influencer marketing has evolved from niche marketing tactics to an essential part of any marketing strategy at Fortune 500 and direct-to-consumer (DTC) brands. Within that time, influencer marketing has grown to become a $5-$10 billion industry.
In 2020, nearly two-thirds of marketers will increase their influencer marketing budgets, compared to 39% in 2018.
We’re not surprised—89% of marketers also say that influencer marketing ROI is comparable or even better than other marketing channels.
People buy products when someone they trust says they love something. Almost 40% of Twitter users say they’ve bought a product because of a tweet from a creator.
The match between brand and creator is the key to unlocking this kind of magic—and #paid is, according to G2 users, the gateway of choice between brands and creators.
We stand at the intersection of “what do I do about TikTok?” and “how are creators using Instagram reels?”
Our role is to know the answers to those questions and guide DTC marketers on how to make the most of established and emerging platforms.
2020 Influencer marketing stats
Brands make an average of $5.20 for every $1 spent on influencer marketing
$5.20
61%
61% of marketers think it’s difficult to find the right creators for their campaigns
45%
45% of people in North America are using some sort of ad blocker
17%
17% of marketers spend over half their budgets on influencer marketing
2020 Influencer marketing stats
Brands make an avg. of $5.20 for every $1 spent on influencer marketing
$5.20
61%
61% of marketers think it’s hard to find the right creators for campaigns
45%
45% of people in North America are using some sort of ad blocker
17%
17% of marketers spend over half their budgets on influencer marketing
We match companies with creators who are already fans of their brand. That’s how we prioritize peace of mind for brands through authentic sponsored posts that are pre-approved and scalable.
"We launched a campaign in under 10 minutes and got to choose from such an authentic roster of creators that were the perfect fit for our brand."
– Brittany D, Marketing Manager
Our customers are everything to us. We understand that influencer marketing is unknown territory for some brands—setting ROI benchmarks for influencer marketing campaigns isn’t for the faint of heart.
So we’ve removed the stress that can sometimes come with trusting a creator with your company brand. We’re proud that we win with ease of use and the best customer support in the industry.
#paid features score above average where it counts—the quality of our creators and how brands collaborate with them to create the most authentic content possible.
Customers appreciate our commitment to recruiting legit creators with high engagement rates and a commitment to creativity.
The most time-consuming and frustrating part of influencer marketing can be the vetting process. #paid does a deep dive on metrics to ensure those metrics are true, so our customers don’t have to.
The #paid platform also makes it easy for brands to communicate with creators through direct chat, centralized communication, easy approval processes, and automated campaign reminders.
@ryanmillier
💼 Profession: Photographer
👥 Follower count: 254k
❤️ Engagement rate: 2.52%
🤝 Brands he’s worked with
💼 Profession: Lifestyle brand
👥 Follower count: 29k
❤️ Engagement rate: 2.72%
🤝 Brands she’s worked with
@raachelamyowens
@allieandsam
💼 Profession: Travel bloggers
👥 Follower count: 203K
❤️ Engagement rate: 2.61%
🤝 Brands they've worked with
💼 Profession: Photographer
👥 Follower count: 254k
❤️ Engagement rate: 2.52%
🤝 Brands he’s worked with:
@ryanmillier
💼 Profession: Lifestyle brand
👥 Follower count: 29k
❤️ Engagement rate: 2.72%
🤝 Brands she’s worked with
@rachelamyowens
💼 Profession: travel bloggers
👥 Follower count: 203K
❤️ Engagement rate: 2.61%
🤝 Brands he’s worked with:
allieandsam
Compared to competitors
82/100
Highest Net Promoter Score (NPS)
95%
Highest likelihood to recommend
93%
Highest "ease of use" score in Satisfaction category