Does influencer marketing work?

That’s the number one question brands ask us when they’re considering their first influencer marketing campaign.

And we get it – influencer marketing can seem like a black box if it isn’t handled with care (or proper measurement of ROI). 

Influencer Marketing in 2020 🎉

Over the last five years, influencer marketing has evolved from niche marketing tactics to an essential part of any marketing strategy at Fortune 500 and direct-to-consumer (DTC) brands. Within that time, influencer marketing has grown to become a $5-$10 billion industry.  

In 2020, nearly two-thirds of marketers will increase their influencer marketing budgets, compared to 39% in 2018.

We’re not surprised – 89% of marketers also say that influencer marketing ROI is comparable or even better than other marketing channels.

People buy products when someone they trust says they love something. Almost 40% of Twitter users say they’ve bought a product because of a tweet from a creator.

The match between brand and creator is the key to unlocking this kind of magic – and #paid is, according to G2 users, the gateway of choice between brands and creators.

We stand at the intersection of “what do I do about TikTok?” and “how are creators using Instagram reels?”

Our role is to know the answers to those questions and guide DTC marketers on how to make the most of established and emerging platforms.

How are categories determined

Since #paid was founded in 2013, we’ve seen a lot of companies like ours pop up. We’re not surprised – influencer marketing exploded the way we anticipated it would when we became the first company of our kind to match brands with creators.

Seven years later, #paid is now a Leader in the Influencer Marketing category on G2. G2’s Grid for Influencer Marketing is based on actual customer satisfaction (ratings and reviews) and presence in the market.

According to G2, “Products shown on the Grid for Influencer Marketing have received a minimum of 10 reviews/ratings in data gathered by June 02, 2020. Products are ranked by customer satisfaction (based on user reviews) and market presence (based on market share, vendor size, and social impact) and placed into four categories on the Grid®.”

Why does this grid matter?

We want to win against the best! 

Here’s how we stack up against other leaders. 

Leaders: Products that are rated highly by G2 users and have substantial market presence scores.

High Performers: Products that have high customer satisfaction scores and low market presence compared to the rest of the category.

Contenders: Products that have relatively low customer satisfaction scores and high market presence compared to the rest of the category.

Niche: Products that have relatively low satisfaction scores and low market presence compared to the rest of the category.

#paid is the world’s first creator marketing platform.

We match companies with creators who are already fans of their brand. That’s how we prioritize peace of mind for brands through authentic sponsored posts that are pre-approved and scalable.

Our customers are everything to us. We understand that influencer marketing is unknown territory for some brands – setting ROI benchmarks for influencer marketing campaigns isn’t for the faint of heart.

So we’ve removed the stress that can sometimes come with trusting a creator with your company brand. We’re proud that we win with ease of use and the best customer support in the industry.

#paid features score above average where it counts – the quality of our creators and how brands collaborate with them to create the most authentic content possible.

Customers appreciate our commitment to recruiting legit creators with high engagement rates and a commitment to creativity.

The most time-consuming and frustrating part of influencer marketing can be the vetting process. #paid does a deep dive on metrics to ensure those metrics are true, so our customers don’t have to.

The #paid platform also makes it easy for brands to communicate with creators through direct chat, centralized communication, easy approval processes, and automated campaign reminders. 

Customers love us because we’re supportive and our software is easy to use.

Customers value #paid’s platform for its commitment to authentic partnerships and collaboration.

We don’t mean to brag, but … our creators are the best. Here are some of our favourites.

Questions? 

We've heard most of them, and we're here to help. 

Speak to us to learn how we can help you get started with creator marketing 

G2 Crowd: B2B’s top review influencer ⭐️

If you’re looking for software to make work easier, G2 is your go-to source for unbiased reviews.

In 2012, G2’s founders wondered why they could read thousands of reviews for hotels but couldn’t find comparable reviews for software solutions that cost thousands of dollars per year.

Since then, G2 has become the authority on B2B SaaS performance because they empowered people to share their experiences, whether good or bad.

G2 ratings and reviews trigger company behaviour.

When a SaaS business lands a coveted position on a G2 list, they sometimes issue press releases. 

When a SaaS business receives a positive rating and/or review from a customer on G2, they know it’s legit.

And when a SaaS business is named a leader in their industry because customers show their love on G2, they release a report like this to demonstrate how they stack up against their competitors.

That’s how we know G2 is the ultimate B2B SaaS influencer: they catalyze behaviour.

We’re releasing this report as a status update on how #paid is serving customers: the features they love, how we stack up against the competition, and where we’re focused on improving so we continue to create dream matches between brands and creators. 

Keep reading for:

→ The state of influencer marketing in 2020—and where #paid fits

→ More about #paid, what we do, and why people love us

→ How we stack up against our competitors

→ What matters most—customer reviews

Does influencer marketing work?

That’s the number one question brands ask us when they’re considering their first influencer marketing campaign. 

And we get it—influencer marketing can seem like a black box if it isn’t handled with care (or proper measurement of ROI). 

Influencer Marketing in 2020 🎉

Over the last five years, influencer marketing has evolved from niche marketing tactics to an essential part of any marketing strategy at Fortune 500 and direct-to-consumer (DTC) brands. Within that time, influencer marketing has grown to become a $5-$10 billion industry.

In 2020, nearly two-thirds of marketers will increase their influencer marketing budgets, compared to 39% in 2018.

We’re not surprised—89% of marketers also say that influencer marketing ROI is comparable or even better than other marketing channels.

People buy products when someone they trust says they love something. Almost 40% of Twitter users say they’ve bought a product because of a tweet from a creator.

The match between brand and creator is the key to unlocking this kind of magic—and #paid is, according to G2 users, the gateway of choice between brands and creators.

We stand at the intersection of “what do I do about TikTok?” and “how are creators using Instagram reels?”

Our role is to know the answers to those questions and guide DTC marketers on how to make the most of established and emerging platforms. 

We match companies with creators who are already fans of their brand. That’s how we prioritize peace of mind for brands through authentic sponsored posts that are pre-approved and scalable.

Our customers are everything to us. We understand that influencer marketing is unknown territory for some brands—setting ROI benchmarks for influencer marketing campaigns isn’t for the faint of heart.

So we’ve removed the stress that can sometimes come with trusting a creator with your company brand. We’re proud that we win with ease of use and the best customer support in the industry.

#paid features score above average where it counts—the quality of our creators and how brands collaborate with them to create the most authentic content possible.

Customers appreciate our commitment to recruiting legit creators with high engagement rates and a commitment to creativity.

The most time-consuming and frustrating part of influencer marketing can be the vetting process. #paid does a deep dive on metrics to ensure those metrics are true, so our customers don’t have to.

The #paid platform also makes it easy for brands to communicate with creators through direct chat, centralized communication, easy approval processes, and automated campaign reminders. 

Customers love us because we’re supportive and our software is easy to use.

Customers value #paid’s platform for its commitment to authentic partnerships and collaboration.

We don’t mean to brag, but … our creators are the best. 

Here are some of our favourites.

#paid is the world’s first creator marketing platform.

How are categories determined

Since #paid was founded in 2013, we’ve seen a lot of companies like ours pop up. We’re not surprised—influencer marketing exploded the way we anticipated it would when we became the first company of our kind to match brands with creators. 

Seven years later, #paid is now a Leader in the Influencer Marketing category on G2. G2’s Grid for Influencer Marketing is based on actual customer satisfaction (ratings and reviews) and presence in the market. 

According to G2, “Products shown on the Grid for Influencer Marketing have received a minimum of 10 reviews/ratings in data gathered by June 02, 2020. Products are ranked by customer satisfaction (based on user reviews) and market presence (based on market share, vendor size, and social impact) and placed into four categories on the Grid®.”

Why does this grid matter?

We want to win against the best! 

Here’s how we stack up against other leaders.

High Performers: Products that have high customer satisfaction scores and low market presence compared to the rest of the category.

Leaders: Products that are rated highly by G2 users and have substantial market presence scores. 

Contenders: Products that have relatively low customer satisfaction scores and high market presence compared to the rest of the category. 

Niche: Products that have relatively low satisfaction scores and low market presence compared to the rest of the category.